PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a PPC Specialist to support digital growth initiatives through high-performing paid media campaigns, reporting, and AI-assisted optimization. The company is focused on maximizing digital performance through strategic collaboration across paid media, SEO, and social media channels while leveraging automation and AI-driven workflows.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The PPC Specialist will manage and optimize paid media campaigns across Google Ads, Bing Ads, Local Services Ads, and Google Business while supporting reporting, analytics, and campaign optimization efforts. This role combines hands-on campaign management with AI-assisted workflow automation and cross-functional collaboration with SEO and social media teams.

KEY RESPONSIBILITIES

PAID MEDIA CAMPAIGN MANAGEMENT

- Set up, manage, and optimize Google Ads, Bing Ads, and Local Services Ads campaigns to achieve target KPIs

- Manage and optimize Google Business presence to improve local visibility and engagement

- Monitor and adjust bids, budgets, targeting, and campaign performance to maximize ROI

- Collaborate with SEO and social media teams to align campaigns and broader marketing initiatives

ANALYTICS & REPORTING

- Track and analyze campaign performance across paid media platforms

- Prepare regular performance reports highlighting ROI, trends, and optimization opportunities

- Provide actionable insights to improve campaign effectiveness and cross-channel performance

AI INTEGRATION & WORKFLOW AUTOMATION

- Utilize AI tools to automate repetitive PPC tasks including bid adjustments, reporting, and ad copy testing

- Leverage AI for keyword research, targeting improvements, and ad optimization

- Identify...