Product Marketing Manager

About the Role

At Character.AI http://Character.AI, our mission is to build the future of AI entertainment, giving everyone access to personalized, engaging AI experiences. To bring that mission to the world, we need a product marketing leader who can own how we launch, how we message, and how we show up—in app stores, inside our product, and across every surface users encounter.

As PMM, you will lead go-to-market for product launches, own ASO performance across iOS and Android, and write the in-product copy that drives conversion across our monetization surfaces. You’ll partner with Monetization PMs (who own revenue strategy, pricing, and channel P&Ls) to translate their decisions into compelling user-facing messaging.

This is Character’s first dedicated PMM hire. You’ll report to the Head of Growth Marketing and sit at the center of Product, Growth, and Creative—defining the function from the ground up.

Responsibilities

Go-to-Market Strategy

- Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns

- Own the c.ai http://c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches

- Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character’s brand with consumers

- Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market

- Monitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiation

- Define success metrics for every launch and build repeatable playbooks from learnings

App Store Optimization (ASO)

- Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking

- Lead creative collaboration with the ...