Regional Commercial Director, EMEA

Reports to: Chief Revenue Officer

Location: EMEA (Regional Hub / Remote)

POSITION OVERVIEW

As retail media networks scale, complexity increases. More stakeholders, deeper integrations, and more revenue tied directly to performance. What gets sold must launch successfully and continue to operate, optimize, and scale with precision.

At Vantage, Delivery is where commercial commitments become measurable outcomes. It is the engine that turns integrations into active campaigns, optimized performance, and sustained revenue growth.

The Regional Commercial Director, EMEA at Vantage is a pivotal leadership role responsible for driving revenue growth and establishing our footprint as the premier, end-to-end retail media platform across the EMEA region. This individual will architect and execute our regional sales strategy, build high-value partnerships across diverse markets, and lead business development efforts tailored to the unique EMEA landscape.

The ideal candidate possesses deep expertise in Retail Media Networks (RMNs), AdTech, or MarTech and has a proven track record of scaling high-performing teams within the complexities of the European and Middle Eastern markets (including GDPR compliance and localized retail nuances). You will work closely with global marketing, product, and customer success teams to ensure Vantage’s solutions resonate across borders.

Being a founding member of our EMEA team this role has potential to expand as a Regional GTM Leader.

KEY RESPONSIBILITIES

EMEA Sales Strategy & Execution

- Develop and implement a comprehensive EMEA-specific sales strategy to capture market share in a fragmented landscape.

- Identify and penetrate high-growth markets within the region, tailoring the approach to local retail ecosystems.

- Set regional KPIs and revenue targets that align with global company objectives while accounting for local market maturity.

Business Development & Regional Partnerships

- Expand Vantage’s regional client base by securing strategic partnerships with major EMEA retailers,

- Cultivate relationships with Retail Media Network Leaders and C-suite executives, positioning Vantage as the bridge for cross-border retail media success.

- Act as a thought leader within the EMEA AdTech community, representing Vantage at key regional events and forums.

Regional Team Leadership & Enablement

- Recruit, mentor, and scale a diverse, high-performing EMEA team capable of navigating complex, consultative, and multi-lingual sales cycles.

- Bridge the gap between regional needs and global product roadmaps, ensuring sales collateral and GTM strategies are localized and effective.

- Foster a culture of excellence, providing the coaching necessary to win in a highly competitive enterprise environment.

Pipeline & Revenue Management

- Manage the full EMEA sales funnel, ensuring a healthy and predictable pipeline through sophisticated CRM hygiene.

- Lead complex negotiations, managing regional pricing strategies and contract legalities (e.g., localized Data Processing Agreements).

- Provide accurate revenue forecasting for the EMEA territory to the CRO and executive leadership.

Client Success & Localized Growth

- Partner with Customer Success to ensure seamless onboarding that respects local language and service requirements.

- Drive expansion revenue through strategic upselling, ensuring Vantage becomes the "operating system" for our clients' retail media businesses.

SKILLS & QUALIFICATIONS

- 10+ years of experience in B2B Sales Leadership, specifically within Retail Media, AdTech, or MarTech across EMEA markets.

- Proven track record of scaling enterprise sales operations from "early-stage" to "market-leader" within the region.

- Deep Market Knowledge: Robust understanding of the EMEA retail landscape, programmatic advertising, and regional privacy regulations (GDPR/ePrivacy).

- Leadership: Demonstrated ability to lead remote or distributed teams across different time zones and cultures.

- Communication: Exceptional negotiation and presentation skills; fluency in English is required, and proficiency in an additional major European language (French, German, Spanish) is a significant plus.

- Technical Savvy: Expert-level proficiency in CRM tools (Salesforce/HubSpot) and a data-driven approach to sales coaching.

- Agility: A strategic thinker who is comfortable "rolling up their sleeves" in a fast-paced, high-growth environment.

About Vantage
Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs.

For a closer look at what we do, our culture, and our bene