Search Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a market-leading manufacturer of innovative building materials and integrated shower solutions. Known for high-quality “ready-to-tile” products, they serve a broad customer base that includes DIY homeowners, professional contractors, and global hospitality brands. With a strong reputation for product reliability and practical installation solutions, the company is now bringing its digital growth strategy in-house to gain greater control over performance marketing, strengthen organic visibility, and expand its commercial reach across both consumer and professional markets.

LOCATION

Fully Remote (Work from Home) | 8:00 AM – 5:00 PM EST

ROLE OVERVIEW

The Search Marketing Specialist will take ownership of the company’s digital search and social advertising ecosystem while transitioning performance marketing from an external agency to an in-house operation. This role focuses on managing paid media campaigns across multiple platforms, optimizing SEO performance through technical audits and organic growth strategies, and ensuring digital channels drive measurable commercial results. The SEO/SEM & Growth Specialist will also collaborate closely with marketing, sales, and creative teams to align campaign execution with broader growth initiatives.

KEY RESPONSIBILITIES

PAID MEDIA MANAGEMENT (SEM)

- Manage the full Google Ads ecosystem, including Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns

- Optimize campaigns for high-intent DIY search traffic while maintaining a consistent always-on presence

- Build and manage LinkedIn campaigns targeting architects, developers, and project managers in the commercial hospitality sector

- Maintain and scale active campaigns on Microsoft Ads and Met...