Senior Director, Global Campaigns
1password
1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
We’re seeking a strategic, analytical, and collaborative marketing leader to lead global campaign strategy and fuel the demand engine at 1Password. This critical leader will translate company growth targets into actionable campaign strategies and ensures our campaigns, programs, and tactics drive measurable pipeline impact across regions and segments.
The Senior Director, Global Campaigns, reporting to the VP, Demand Gen & Growth, will lead a high-performing team responsible for orchestrating data-driven, cross-channel campaigns that accelerate new logo acquisition, expansion and cross-sell across all customer segments globally at scale. This high-impact strategic role will act as the cross-functional marketing leader, aligning teams across Growth, Product Marketing, Brand, Lifecycle, Regional Marketing, Sales, and Revenue Operations to deliver cohesive, pipeline-driving go-to-market programs.
This is a remote opportunity within Canada and the US.
What we're looking for:
- 15+ years of marketing leadership with significant experience driving global, cross-channel campaign strategies and demand generation in B2B SaaS or adjacent industries.
- Demonstrated experience achieving pipeline and revenue targets.
- Experience acting as a unifying force across marketing functions, bringing structure, clarity, and cohesion to complex, multi-team go-to-market efforts.
- Strong financial and analytical acumen — able to translate strategy into pipeline math and ROI.
- Proven ability to lead cross-functional teams toward shared revenue outcomes.
- Proven track record building and mentoring high-performing teams.
- Strong analytical mindset with deep experience using data to shape decisions and optimize campaigns.
- Excellent storytelling and communication skills — capable of influencing executive stakeholders.
- Experience managing lifecycle and demand generation campaigns at scale.
What you can expect:
LEAD GLOBAL CAMPAIGN & LIFECYCLE STRATEGY WITH PIPELINE ACCOUNTABILITY
- Set global campaign-sourced and campaign-influenced pipeline targets and take accountability for delivery against quarterly and annual goals.
- Translate company growth objectives into clear pipeline plans spanning acquisition, deal acceleration, expansion, and cross-sell.
- Define how lifecycle and email marketing programs support pipeline creation, deal progression, increased deal size, and customer expansion.
- Build pipeline forecasts and pacing models in close partnership with Marketing Analytics and RevOps, connecting campaign strategy, lifecycle motions, and expected outcomes.
BUILD & SCALE A HIGH-PERFORMING TEAM
- Build, hire and develop a global team of campaign and lifecycle marketers, setting clear expectations tied to pipeline and closed/won outcomes.
- Lead cross-functionally through influence as well as authority, enabling alignment and accountability across teams that do not directly report into this role.
- Establish scalable frameworks for campaign planning, lifecycle orchestration, execution, measurement, and optimization.
- Foster a culture of ownership, experimentation, and performance, with a strong bias toward business impact.
LEAD INTEGRATED, CROSS-FUNCTIONAL GO-TO-MARKET PROGRAMS
- Serve as a key cross-functional marketing leader who brings together Growth, Product Marketing, Brand, Lifecycle, Regional Marketing, Sales, Customer Success, and RevOps around shared pipeline objectives.
- Drive alignment across marketing functions to ensure campaign, lifecycle, content, and launch efforts are planned and executed as a cohesive system
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