Senior Growth Marketing Campaigns Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

You're not here to run plays someone else drew up. You're the one who figures out what the plays should be—then makes sure they hit.

The Senior Growth Marketing Campaigns Manager sets the strategic direction for Vanta's integrated campaign programs for one of our core segments, connecting the right story, the right audience, and the right growth bets to build pipeline for the best Agentic Trust Platform on the market with one of the best teams in the business.

You'll own demand generation end-to-end: from the annual campaign strategy for your segment to the post-event debrief to the budget that makes it all move. If you're the kind of marketer who gets a little too excited about a well-timed nurture sequence, a wacky stunt in the middle of SF, or a channel mix that punches embarrassingly above its budget—and you have opinions about why it worked—you'll fit right in.

What you’ll do as Senior Growth Marketing Campaigns Manager at Vanta:

- Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels

- Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize

- Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools

- Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays

- Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops (yes, even the uncomfortable ones)

- Serve as the campaign roadmap owner for your segment, ru...