Senior Manager, Organic Growth & CRO

ABOUT NEON ONE

At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day.

Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you.

ABOUT THE ROLE

As our Senior Manager, Organic Growth & CRO, you will drive how prospects discover, engage with, and convert on our digital presence. You will own the full conversion rate optimization (CRO) function — from experiment design and A/B testing to funnel diagnostics and tracking infrastructure — while also leading our organic search strategy (SEO) and answer engine optimization (AEO). This is an opportunity to build a rigorous, data-driven practice that directly impacts Neon One's growth and our mission to help nonprofits grow. This is an individual contributor role with no direct reports, you will work closely with our marketing website developer and content manager, collaborating on implementation where needed while owning strategy and reporting across all three functions.

RESPONSIBILITIES

CRO STRATEGY & EXPERIMENTATION

- Own and maintain the CRO A/B testing roadmap, prioritizing experiments based on impact, confidence, and effort.

- Design rigorous experiments — from hypothesis formation and test design to statistical analysis and post-test documentation.

- Perform deep funnel diagnostics to identify friction, drop-off points, and conversion opportunities across the buyer journey.

- Develop and refine buying-stage signal inst...