Senior Marketing Data Analyst

OUR STORY:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

YOUR CHALLENGE:

Join our Marketing Analytics team as a Data Analyst, where your mission is to transform data into strategies that fuel growth. You'll apply advanced analytics and AI to influence CLV, CAC, and revenue outcomes. As a trusted partner to Growth Marketing, CRM, and MarTech, you’ll play a pivotal role in shaping how we scale efficiently in competitive markets.

YOUR RESPONSIBILITIES AND DECISIONS:

- Design, run, and improve measurement frameworks (attribution, MMM, incrementality tests, brand trackers). Use their insights to drive test-and-learn plans and guide strategic decisions on budgeting, channel mix, and retention.

- Apply advanced statistical and predictive techniques, turning complex data into clear recommendations that directly influence marketing decisions to maximize CLV and reduce CAC.

- Partner closely with Growth Marketing, MarTech, CRM, Finance, and Analytics Engineering to ensure data quality, model accuracy, and scalable implementation of insights.

- Translate analytical findings into compelling narratives, dashboards, notebooks, decks, and recommendations, that drive decisions across Marketing.

- Communicate insights clearly and persuasively, driving alignment across stakeholders and ensuring data-driven decisions are widely adopted....