Senior Paid Media Buyer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

ROLE INTENT

Hi.

We are already spending $50k USD/month.

Your job is to get us comfortable bringing that to $150k USD/month.

This is not a campaign execution role. This is not a dashboard-watching role. This is not an agency coordinator role.

You are responsible for making paid acquisition work as a growth engine across multiple product lines.

You will:

- Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV, etc.

- Personally operate inside ad platforms

- Direct creative strategy alongside our in-house creative team

- Partner deeply with Marketing Ops and Sales Ops

- Optimize toward real business outcomes — not vanity metrics

You report directly to the Head of Marketing.

You are evaluated on:

- Cost per Marketing Qualified Lead (MQL)

- MQL meetings held

- Cost per MQL meeting held

- Pipeline quality

If paid spend increases but revenue quality declines, that is considered failure.

THIS IS NOT A TYPICAL MEDIA BUYING ROLE

You will not:

- Sit inside Ads Manager optimizing buttons for the rest of your life

- Wait for agencies to tell you what to do

- Optimize toward CTRs or cheap leads

You will:

- Think about revenue quality

- Challenge targeting and ICP assumptions

- Influence positioning, creative direction, and hiring

- Connect ad performance directly to sales outcomes

- Own results across the funnel

This role sits between:

Performance Marketing × Revenue Operations × Strategy

SCOPE OF OWNERSHIP

You will own paid acquisition across 2–3 product lines, including:

- Meta Ads

- Google Ads

- LinkedIn Ads

- X Ads

- CTV

You will:

- Personally manage campaigns initially

- Stabilize performance

- Hire and manage a junior paid media buyer ASAP

Long-term, you move from operator → performance leader.

HOW YOU’LL ACTUALLY SPEND YOUR TIME

In a typical week, you might:

- Build and optimize campaigns inside Meta Ads Manager

- Analyze offline conversion data tied to real revenue outcomes

- Work with Marketing Ops to validate attribution accuracy

- Partner with Sales Ops to understand lead quality

- Brief the creative team on new testing angles

- Push back on messaging that attracts the wrong customers

- Identify wasted spend across channels

- Recommend budget reallocations across product lines

You are expected to say things like:

“We’re targeting the wrong ICP.”

“This campaign generates leads but not revenue.”

“The problem isn’t media — it’s positioning.”

Judgment is part of the job.

CORE RESPONSIBILITIES

PAID MEDIA OWNERSHIP

- Manage and optimize campaigns

- Own testing strategy and budget allocation

- Scale winning campaigns responsibly

- Eliminate underperforming spend quickly

You own outcomes, not activity.

ADVANCED TRACKING & ATTRIBUTION

You must be fluent in:

- Offline conversions

- Custom conversion events

- Conversion APIs

- HubSpot attribution

- Self-reported attribution models

We already have strong tracking infrastructure.

Your job is to use it intelligently.

If you cannot confidently operate offline conversion systems, this role is not a fit.

We will quiz you.

CREATIVE STRATEGY PARTNERSHIP

You will work with:

- An exceptional in-house creative team

- A dedicated CRO / landing page team

- An AI engineering team capable of rapid creative production

You are responsible for:

- Advising creative direction

- Designing testing frameworks

- Identifying winning messaging patterns

- Scaling creative learnings across channels

You do not design ads.

You direct what wins.

REVENUE & FUNNEL COLLABORATION

You will work closely with:

- Marketing Operations

- Sales Operations

- Sales Leadership

- Marketing Leadership

Your responsibility is ensuring:

Paid traffic → Qualified pipeline → Meetings → Revenue

Performance marketing does not stop at lead generation.

WHAT SUCCESS LOOKS LIKE

FIRST 90 DAYS

- Deep understanding of funnel economics

- Campaign ownership established

- Clear testing roadmap in place

- Attribution trusted across teams

- Early efficiency improvements visible

6–12 MONTHS

- Predictable MQL and meeting volume

- Improved cost per meeting held

- Strong alignment between paid media and sales outcomes

- Junior media buyer hired or managed

- Paid acquisition viewed internally as a reliable growth engine

IDEAL BACKGROUND

This role is designed for someone who:

- Has 6+ years in paid media

- Has managed at least $100K+/month in B2B ad spend

- Has deep Meta Ads experience for B2B acquisition

- Has run meaningful spend on Google and LinkedIn

- Understands revenue-driven demand generation

- Enjoys working cross-functionally with technical teams