Senior Paid Media Manager

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand

Job Description

Reporting to the Paid Media Director, you will create impact within our Paid Media team and Global Paid Media capability. At Jellyfish, the Paid Media department consists of team members with expertise in implementing all forms of Paid Media you will join our growing team in Tokyo. This role is ideal for a hands-on, performance-driven digital marketer who thrives in fast-paced environments and is passionate about driving client success through Paid Media excellence.

You will lead a small portfolio of 2–5 local and international clients across multiple Paid Media channels, including Paid Search, Programmatic, Paid Social, Retail Media, and Direct Investment. You’ll also manage and develop a small team of Managers and Executives across Japan and offshore markets in Asia, ensuring quality execution, best-in-class campaign delivery, and continuous improvement.

This role combines operational leadership, strategic thinking, and direct client engagement. You will work closely with internal teams and external partners to ensure Jellyfish delivers market-leading results for every campaign.

Your primary responsibilities will include:

Team Leadership & Development

- Manage, coach, and develop a small team of Paid Media Managers and Executives (local and offshore).

- Foster collaboration and maintain clear communication between markets and disciplines.

- Provide mentorship, feedback, and training to strengthen platform expertise and operational excellence.

- Ensure consistent adherence to Jellyfish standards of quality, efficiency, and innovation.

Campaign Strategy & Execution

- Lead strategic planning and implementation across clients’ Paid Media channels, primarily Paid Search and Programmatic.

- Build and oversee full-funnel digital campaigns aligned to client KPIs and business goals.

- Ensure rigorous QA processes, performance monitoring, and data-driven optimisation.

- Contribute to cross-channel media strategy and identify opportunities to enhance performance through integrated planning.

Client & Partner Engagement

- Serve as a trusted advisor and strategic partner to clients, supporting client management leads.

- Present campaign results, insights, and recommendations with clarity and confidence.

- Collaborate with technology and platform partners including Google, Meta, YAHOO!Japan, TikTok, LINE, and others.

- Partner with analytics, creative, and strategy teams to develop comprehensive and innovative Paid Media solutions.

Innovation & Continuous Improvement

- Stay on top of platform trends, product updates, and emerging opportunities in digital media.

- Share insights and recommendations to enhance campaign effectiveness and team capability.

- Contribute to internal process improvement and best-practice documentation.

- Be the part of a vibrant, supportive, and collaborative global team environment.

- Access to world-class training and development resources.

- Exposure to top-tier international brands and advanced marketing technologies.

- Opportunities to advance and expand your Paid Media expertise across multiple platforms and markets.

QUALIFICATIONS

- 5–8+ years of experience in Paid Media Advertising, ideally within an agency environment.

- Bilingual fluency in Japanese and English is required; strong written Japanese preferred.

- Proven experience managing Paid Search (Google Ads, YAHOO!Japan) and/or Programmatic (DV360, other DSPs) campaigns end-to-end.

- Hands-on experience with SA360, DV360, CM360, and other Google Marketing Platform tools is highly advantageous.

- Knowledge of Paid Social platforms such as Meta, LinkedIn, TikTok, and LINE is a plus.

- Strong analytical skills with the ability to interpret performance data and translate it into actionable insights.

- Prior experience managing direct reports and mentoring junior team members.

- Confident and articulate communicator with experience presenting to clients.

- Familiarity with the eCommerce/Retail and/or Travel industries is a plus.

- Collaborative, adaptable, and proactive approach to problem-solving.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our colla