Senior Product Manager, Measurement, Planning & Optimization

Job Title: Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is building the future of healthcare commercialization.

BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions.

Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.

THE OPPORTUNITY

We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.

You’ll define how we:

- Ingest and standardize fragmented measurement data

- Connect media exposure to healthcare outcomes

- Surface insights, KPIs, and recommendations

- Enable smarter planning and budget optimization through artificial intelligence

This is a 0→1, high-impact role at the core of our product strategy.

KEY RESPONSIBILITIES

- Build the measurement layer

Productize data ingestion, standardization, and reporting across multiple sources

- Create a unified data model

Define a system that connects audiences, media, and outcomes

- Define insights & recommendations

Establish KPIs that drive actionable recommendations

- Shape an agent-first experience

Enable users to ask questions across media + commercial data and get insights with visuals

- Lead cross-functionally

Partner with engineering, design, data, and GTM to bring the product to life

REQUIRED SKILLS & EXPERIENCE

- 3-5+ years in product management, ideally in data-heavy or analytics products

- High energy, high agency working style

- Experience building and working with AI products and agentic workflows

- Strong comfor...