Senior User Acquisition Manager

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to take full ownership of campaign execution, performance delivery, and budget management. This is a pure hands-on execution role - you own your campaigns from setup to results, with no hand-holding and no waiting for direction.

You are expected to work directly inside ad accounts every day, independently launch and optimize campaigns, and make performance decisions autonomously.

This role has a clear growth path to Lead or Head of User Acquisition as the team scales - the right candidate will have the opportunity to take on team leadership and strategic ownership over time.

This is a high-impact, high-responsibility role. Results, efficiency, and ROI are the primary measures of success.

KEY RESPONSIBILITIES

- Hands-On Performance Management
Stay deeply involved in daily operations. Step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and scale results.

- Budget Ownership at Scale
Manage and oversee $500K+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.

- Facebook as a Core Channel
Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.

- Analytics, Insights & Data-Driven Decisions
Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funn...