Senior Vice President of Paid Media

SENIOR VICE PRESIDENT OF PAID MEDIA

Reports To: Managing Director, Performance

Direct Reports: Associate Directors across Paid Media, Programmatic, and Creative

Scope: $15M P&L across three pillars: Paid Media (all paid channels), Programmatic, Creative

Location: Remote (U.S.) with travel to client and company events

Classification: Full-Time, Exempt, Senior Leadership

Overview

The SVP, Paid Media owns a $15M P&L spanning three pillars: Paid Media (all paid channels as one), Programmatic, and Creative. The role reports to the Managing Director, Performance, and is accountable for commercial outcomes, client retention, and the quality of work produced across all three pillars.

The SVP leads through Associate Directors who manage billable consultants executing the day-to-day. The SVP does not run campaigns. The SVP is a leader of leaders, a senior inspector of work at the moments that matter most to clients, and a coach to middle managers who are learning how to inspect work themselves.

The fundamental model of this role is a dual posture: personal inspection at the decisive moments in a client engagement, and operational leverage through Associate Directors the rest of the time. The SVP who gets this right is visible at the moments that determine retention and absent at the operational ones. The SVP who gets it wrong is either a bottleneck or invisible.

The Job

Inspect Work at the Moments That Matter

The SVP is personally present at the moments in a client engagement where the quality of the work determines the trajectory of the relationship. The SVP reads the strategy, stress-tests the creative brief, and pressure-checks the programmatic plan before it reaches the client. The SVP accountability at each moment in the client lifecycle is outlined below:

- Sales-to-Ops Handoff: Personally review the handoff brief for any new client exceeding the SVP inspection threshold. Ensure the delivery team starts with a complete picture of the client’s business and ...