UI/UX Researcher

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a result-driven Mid-to-Senior UI/UX Researcher to help our team drive conversion improvements across our web product. In this role, you’ll analyze user behavior across the full funnel, conduct competitor and market research, and turn insights into high-impact experiment ideas that directly influence product and business outcomes.

This is a fast-paced, product-focused role where your primary focus will be on audits and hypothesis generation rather than design execution. You’ll work with a high level of ownership, consistently delivering well-structured, data-backed ideas to fuel our experimentation roadmap and support continuous growth.

KEY RESPONSIBILITIES

- Conduct systematic competitor and market research across SaaS, subscription, and freemium products — analyzing user flows, paywalls, onboarding funnels, and conversion patterns.

- Mine quantitative data from analytics tools (Mixpanel, Microsoft Clarity, GrowthBook) to identify drop-off points, attention gaps, and underperforming screens.

- Analyze heatmaps, session recordings, and attention data to surface CRO opportunities.

- Deliver 10–15 experiment ideas per week, each scored using the ICE framework (Impact × Confidence × Ease) with a target threshold of 500+.

- Write clear, testable hypotheses with defined success/failure criteria and primary metrics.

- Create low-to-mid fidelity wireframes (AI Tools) to communicate test variants — clear enough for developers and stakeholders to act on.

- Develop user personas, journey maps, and usability assessments specific to ...