UX Researcher

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

At Ruby Labs, growth is driven by a deep understanding of our users, who they are, what they need, and why they behave the way they do. We don’t guess. We research, validate, and build on evidence.

We are looking for a UX Researcher who will own the research function across our product portfolio. In this role, you will uncover the behavioral patterns, motivations, and friction points that shape how users interact with our funnels, onboarding flows, and core product experiences. Your insights will directly inform CRO hypotheses, product decisions, and design direction.

This is not a support role. You will be a strategic contributor — someone who proactively identifies research opportunities, drives studies end-to-end, and translates findings into clear, actionable direction for product, growth, and design teams.

KEY RESPONSIBILITIES

- Design and run end-to-end research studies, from scoping and methodology selection to analysis and synthesis. Define the right method for each question, and push back when a study isn't needed.

- Conduct qualitative research (interviews, usability tests, diary studies) and quantitative research (surveys, card sorting, behavioral data analysis), using tools like Hotjar, Mixpanel, and PostHog to round out findings.

- Investigate user behavior across acquisition funnels, onboarding flows, paywalls, and subscription experiences — identifying friction, drop-off reasons, and unmet needs that impact conversion and retention.

- Partner with CRO, growth, and product teams to translate insights into testable hypotheses, vali...