Vice President of Paid Media

VICE PRESIDENT OF PAID MEDIA

OVERVIEW

The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative. This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.

The VP leads through Associate Directors who manage billable consultants executing day-to-day work. This is not a hands-on campaign role. Instead, the VP operates as a leader of leaders, ensuring quality at critical client moments while developing middle management to scale that standard.

The role balances two responsibilities: direct inspection at key inflection points in client engagements, and operational leverage through Associate Directors. Success means being present where it matters most—and enabling the team everywhere else.

The Job

Inspect Work at the Moments That Matter

The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.

Key moments of VP accountability:

- Sales-to-Ops Handoff: Review key client handoffs to ensure clarity on business goals and scope

- Kickoff: Validate alignment on success metrics and expectations for priority clients

- Project Phase: Inspect early strategy and planning across Paid Media, Programmatic, and Creative

- NSM Setting: Validate North Star Metrics for priority engagements

- Weekly Updates: Spot-check patterns and coach on communication quality

- Monthly Updates: Review output for clarity and linkage to business outcomes

- QBRs: Pressure-test decks; attend priority or at-risk accounts

- 6-Month Strategy Reviews: Ensure strategy evolves based on data, not inertia

- ABRs: Support or co-lead for key accounts

- Renewals: Partner on renewal strategy for priority clients

The VP defines what “good” looks like and reinforces that standard consistently across team...