Campaign Strategist, Creator Marketing

Substack is building a new economic engine for culture, giving the brightest, most interesting, and creative people on the internet the power of their own publishing platform. It empowers creators with financial autonomy, ownership, and a direct connection to their communities. Substack's model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.

As a Campaign Strategist on the Creator Marketing team, you'll build creative and strategic work that brings Substack's brand to life for writers, creators, and thinkers. You'll help concept and execute campaigns that inspire people to go independent — from big cultural moments to targeted programs that activate key creator segments. This is a role for someone who thinks in narratives, writes with conviction, and knows how to turn an idea into a campaign that earns attention.

The ideal candidate is a creative thinker who is equally comfortable developing a campaign concept and measuring its performance. They have a deep love for culture, writing, and the creator economy, and they bring a point of view to every brief. They're fast, curious, and energized by working directly with creators and across teams. This role reports to the Programs Lead, Creator Marketing and is based in San Francisco, Los Angeles, or New York City.

Responsibilities:

- Concept and execute multi-channel campaigns tied to cultural moments, creator milestones, and platform initiatives — from brief to launch to reporting.

- Develop compelling campaign narratives, copy, and creative direction across owned, earned, and paid channels.

- Partner with Partnership Leads across categories to translate market-specific insights into campaigns that resonate with key creator segments.

- Collaborate with brand, communications, and editorial to spotlight creators across owned channels and earned media.

- Use data and experimentation to measure campaign performance, extract insights, and sharpen ...