Email Marketing Growth Manager

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for an Email Marketing Growth Manager to help grow our reverse lookup products through structured experimentation in email marketing.

This role is focused on one core objective: maximizing the business impact of email as a growth channel.

You will be responsible for designing, prioritizing, and analyzing A/B tests across the email funnel — from pre-purchase conversion to post-purchase activation and retention. You will work closely with the Email Team and Growth Team to turn insights into experiments that improve performance.

This role is ideal for someone who understands how to use testing, messaging, user behavior analysis, and market research to increase conversion volume and improve retention.

If you have a strong CRO foundation and want to apply experimentation to email growth, retention, and lifecycle optimization, we’d love to hear from you.

KEY RESPONSIBILITIES

- Own the experimentation roadmap for email marketing growth

- Run A/B tests across:

- subject lines

- preview text

- email body copy

- calls to action

- content structure

- offer presentation

- lifecycle messaging

- Develop and prioritize experiments across two key areas:

- Pre-purchase experiments focused on maximizing conversion volume from email

- Post-purchase experiments focused on improving user activation, retention, and re-engagement

- Analyze email performance and user behavior to identify growth opportunities and friction points

- Write clear testing hypotheses and propose strong copy var...