Social Media Growth Lead

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a design-led jewelry brand with a strong creative identity and an established internal content production team. They are focused on evolving social media from a content execution function into a strategic, revenue-driving channel. This role sits at the intersection of brand, growth, and customer engagement, helping define how social platforms, community tools, and conversion strategies drive measurable business impact.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Social Media Growth Lead will own the strategic direction and performance of the brand’s social media presence across key platforms. This role focuses on driving revenue, optimizing engagement funnels, and aligning content with business objectives. The Social Media Strategist / Growth Lead will partner closely with creative and execution teams to ensure content is data-informed, purposeful, and aligned with growth goals.

KEY RESPONSIBILITIES

Social Media Strategy & Channel Direction

- Develop and own the overarching social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and other relevant channels

- Define the role of each platform within the broader marketing and revenue ecosystem

- Build structured strategic plans for campaigns, launches, product drops, and evergreen initiatives

- Ensure alignment between brand storytelling and business objectives

Revenue-Driven Social Growth

- Identify and implement strategies to turn social media into a measurable revenue channel

- Leverage tools such as ManyChat, DM automation, and conversion-focused frameworks

- Align social initiatives with product launches, promotions, and revenue goals

Content Direction & Performance Optimizat...