Senior Growth Analyst

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally.

The Role:

Paddle's Self-Serve funnel is our primary distribution engine, representing 80% of our seller base. As we scale top-of-funnel volume rapidly, the challenge is no longer attracting sign-ups — it's identifying and fast-tracking the founders most likely to grow with us. As our dedicated Growth Analyst, you'll be the foundational hire bridging data and marketing to help us find and nurture commercially ready sellers faster.

What you'll do:

- Establish funnel integrity: Build and maintain our core growth data models in Snowflake (via dbt) to establish a 'single source of truth' for the business. You will instrument end-to-end tracking—from the first ad click to the first dollar of revenue—eliminating data silos and ensuring high-fidelity reporting across every stage of the self-serve funnel

- Track the full journey: Activate data by pushing it from Snowflake into other operational tools. Partner with the Web, Product and Engineering teams to build end-to-end tracking - following a user from their first click on an ad or website, through signup, all the way to their first dollar of revenue.

- Measure experimentation outcomes: Own the data behind our growth experiments. You’ll define what success looks like, track how changes to the product or marketing impact user behaviour, and tell us which tests we should scale.

- Identify Growth Levers: Group sign-ups by intent and behaviour so we can build better onboarding paths for diffe...