Growth Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing e-commerce brand specializing in high-ticket modular outdoor pergolas. The company is focused on scaling its operations, driving revenue growth, and improving conversion efficiency across digital channels. With strong existing traffic, they are now prioritizing optimizing the customer journey and maximizing conversion performance to unlock further growth.

LOCATION

Fully Remote (Work from Home) | 9 AM – 5 PM EST

ROLE OVERVIEW

The Growth Marketing Manager will lead the transition from traffic generation to full-funnel conversion optimization. This role is focused on improving landing page performance, optimizing the customer journey, and increasing conversion efficiency across digital channels.

KEY RESPONSIBILITIES

CONVERSION RATE OPTIMIZATION (CRO) & FUNNEL STRATEGY

- Analyze the customer journey to identify drop-off points and conversion gaps across landing pages

- Implement strategies to improve landing page trust, product clarity, and user experience

- Lead A/B testing initiatives across landing pages, product pages, and checkout flows

- Optimize the Shopify store environment to improve post-click revenue and overall conversion performance

PAID MEDIA OVERSIGHT & PERFORMANCE MARKETING

- Manage and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads

- Align ad messaging with landing page content to ensure a cohesive, high-converting brand experience

- Monitor and adjust key performance metrics including ROAS, CPA, CTR, and conversion rate, with a focus on improving efficiency and lowering CPA

DATA ANALYSIS & REPORTING

- Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and Shopify Analytics

- Translate performance dat...