Community and Outreach Specialist

Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.

With a strong core product and a multi-product roadmap ahead, we are hiring a Community and Outreach Specialist to own how Workyard is mentioned, cited, and represented across the sources that matter most.

This is a fully remote, hands-on execution role sitting within the content team and reporting to the Head of Content.

ABOUT THE ROLE

Your job is to build brand authority and trust signals for Workyard to make it the most-cited brand in our industry across the sources AI models draw from.

You will do this through two complementary channels: earning placements and citations in third-party publications through proactive outreach, and building Workyard's credible presence across online communities where real conversations are already happening.

Every outreach email, Reddit comment, and LinkedIn post comes back to one question: will this show up in a source that AI models draw from when someone asks about construction workforce management, contractor time tracking, or field service software?

You will utilise tools to map where Workyard is and is not being cited, turn that data into a prioritised action list, and execute against it consistently. The writing team handles long-form copy. You own the pipeline, the placements, the community presence, and the results.

WHAT YOU'LL DO

LLM Visibility Analysis and Target Prioritisation

- Use Peec and Ahrefs to identify where Workyard is cited, where it is missing, and which sources competitors are earning that we are not.

- Build and maintain a working outreach and engagement list ranked by LLM visibility impact. Keep it current as citation patterns shift.

- Flag meanin...