Marketing Specialist

MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING)

Location: Remote

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

KEY RESPONSIBILITIES

SOCIAL MEDIA MANAGEMENT

- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X

- Plan and execute structured content calendars aligned with growth goals

- Develop short-form video strategies targeting e-commerce brands and agencies

- Monitor engagement performance and continuously optimize content output

CONTENT STRATEGY

- Build and execute a consistent multi-channel content strategy

- Translate product features into compelling educational and conversion-focused content

- Collaborate with internal stakeholders to develop thought leadership content

- Produce:

- short-form videos

- carousels

- product explainers

- insight-driven posts

- creator economy commentary

PAID ADVERTISING CAMPAIGNS

- Plan, launch, and optimize paid campaigns across platforms such as:

- TikTok

- Meta

- LinkedIn

- Google (optional but preferred)

- Test creatives, audiences, and messaging variations

- Improve acquisition efficiency and conversion performance

- Track and report campaign performance metrics

PRODUCT MARKETING

- Support the go-to-market strategy for new feature releases

- Help position AI-driven creator discovery and outreach tools clearly in the market

- Develop messaging frameworks for agencies and e-commerce brands

- Contribute to landing page messag...