Principal Product Designer, Core

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

The Opportunity

BetterUp is looking for a Principal Product Designer to join our Design team and shape the future of human transformation at scale. This is a rare opportunity to work at the highest individual contributor level in Design—owning domain-level craft, strategy, and systems thinking across BetterUp’s core product experiences. Reporting to the VP of Product Design, you will set the bar for design excellence, influence cross-functional direction, and help define what it means to build a world-class human-AI product.

What You'll Do

- Architect the design vision for BetterUp’s core product experiences—identifying the highest-leverage opportunities, defining the strategic direction, and ensuring continuity across complex, multi-surface journeys

- Drive design quality and craft standards across the product, raising the bar for the entire Design org through rigorous critique, deep collaboration, and principled decision-making

- Partner closely wi...