Video Marketing Specialist

Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.

With a strong core product and a multi-product roadmap ahead, we are hiring a video content creator and editor to own Workyard's video presence from concept to final cut. This position will report into the Organic Growth Lead.

You will be the face of Workyard's video content and the person responsible for getting it made.

This is not a role that receives a script and edits it. You will develop content ideas alongside the organic growth lead and content team, write your own scripts, plan and film your own shoots, and deliver finished videos ready to publish. From strategy to shoot to final cut, this is your pipeline to own.

Workyard's audience is U.S. construction and trades. The content needs to feel credible to contractors, project managers, and field service operators, not polished corporate video. You will need to understand that world, speak its language on camera, and produce content that earns the trust of people who can spot inauthenticity immediately.

The format mix includes talking-head explainers, tool walkthroughs, on-site construction footage, customer interviews, short form content and more. You will need to be comfortable in all of them, both in front of the camera and behind it.

Responsibilities

Content Strategy and Planning

- Collaborate with the organic growth lead and content team to develop Workyard's YouTube content strategy. You are not handed a content plan to execute. You bring ideas, identify gaps, and help shape what gets made and why.

- Develop a rolling content calendar that keeps production consistently ahead of publishing. The channel should never stall because planning fell behind.

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