Email Marketing Specialist

We're looking for a hands-on Email Marketing Specialist to own day-to-day retention execution in Klaviyo for a premium DTC accessories brand. Internal strategy and creative direction will be provided by the team. Your job is to turn those briefs into polished, on-brand emails and a retention system that drives repeat purchase. This is an execution role, not a strategy role. You will draft copy, build designs in Klaviyo, implement and optimize lifecycle flows, execute campaigns, manage segmentation, maintain deliverability health, and run a consistent testing and reporting rhythm every single week. If you are a hands-on Klaviyo operator who can work within a brand voice that is warm, editorial, and premium without being stiff, this role is a strong fit. Why You'll Want to Join You will be paid in USD (bi-monthly: every 15th and 30th) Paid Time Off in accordance with company policy Observance of Holidays per company guidelines 100% remote setup so you can work wherever you're most productive Direct ownership over email and retention execution for a design-led DTC brand Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction What You'll Work On Email Campaign Execution Draft email copy and assemble email designs in Klaviyo based on internal briefs Build and schedule weekly campaigns aligned to the promotional calendar Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks Maintain a clean rolling campaign calendar covering four to six weeks at a time Lifecycle Flow Ownership Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable Maintain clear flow architecture and naming conventions Ru...