Email Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking an experienced email marketing professional to strengthen campaign execution across email and SMS channels. This role is focused on driving engagement and conversions through strategic campaign planning, performance analysis, and close collaboration with creative teams to deliver high-quality, data-driven customer communication.

LOCATION

Fully Remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Email Marketing Specialist will be responsible for executing email and SMS marketing strategies, managing campaigns, conducting A/B testing, and reporting on performance. This role requires hands-on experience with Klaviyo, strong analytical thinking, and the ability to coordinate closely with creative and cross-functional teams to deliver campaigns that align with broader marketing goals.

KEY RESPONSIBILITIES

EMAIL & SMS STRATEGY & EXECUTION

- Develop and execute effective email and SMS marketing strategies to engage customers and drive conversions.

- Set up and manage email campaigns in Klaviyo, ensuring alignment with marketing goals and brand guidelines.

- Set up, send, and manage SMS campaigns in coordination with overall marketing efforts.

- Brief creative teams on email and SMS content requirements and provide direction to ensure cohesive and visually appealing templates across both channels.

PERFORMANCE ANALYSIS & REPORTING

- Track and report on campaign performance, including open rates, click-through rates, and conversions.

- Provide actionable insights to improve future campaigns based on data-driven results.

A/B TESTING & OPTIMIZATION

- Conduct A/B testing on subject lines, content, design, and calls to action to improve campaign performance.

- Continuously refine email marketing strate...