Performance Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a consumer eCommerce multi-brand company focused on helping families live healthier while reducing environmental impact through safe, sustainable alternatives to single-use plastics. Their products are sold across Shopify, Amazon, and major social media platforms, with a strong emphasis on digital growth and content-led marketing.

LOCATION

Fully Remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Performance Marketing Manager will fully own the brand’s digital marketing function end-to-end, balancing performance marketing and content management to drive growth across paid and organic channels while optimizing spend for strong return on ad spend.

KEY RESPONSIBILITIES

GROWTH STRATEGY & PERFORMANCE OWNERSHIP

- Lead data-driven marketing campaigns across digital channels including Meta, Google, Amazon, and TikTok.

- Own full-funnel performance from top-of-funnel acquisition through conversion, driving customer acquisition and revenue growth.

- Track, analyze, and optimize marketing performance across platforms to ensure strong ROAS and efficient budget allocation.

- Present regular performance insights and recommendations to leadership, highlighting trends and growth opportunities.

CAMPAIGN DEVELOPMENT & EXECUTION

- Plan and execute campaigns including product launches, promotions, upselling, and cross-selling initiatives.

- Leverage existing assets and AI tools to improve efficiency, messaging quality, and campaign output.

- Optimize campaigns using performance data, trend analysis, and industry benchmarks.

REPORTING & ANALYTICS

- Monitor and report on marketing performance daily, weekly, and monthly.

- Prepare executive-level reports covering sales, marketing spend, and ROAS.

- Track growth tre...