Head of Brand

HEAD OF BRAND

You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)

Equity Range: Up to 0.1%

Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 4+ years owning brand at a developer-facing or technical product company

Visa: US Citizenship/Visa required

ABOUT FIRECRAWL

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data.

We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.

WHAT YOU'LL DO

- Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations

- Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience

- Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view

- Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak

- Partner directly with founders and product to align brand with roadmap and GTM priorities

- Shape the content calendar and ...