Lifecycle & Retention Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a premium golf apparel brand known for bringing bold, colorful design into a traditionally conservative category. Built around the idea of making golf more expressive, confident, and inclusive, the brand continues to grow while maintaining a strong identity rooted in premium product quality, playful disruption, and a customer experience that reflects its distinctive personality.

LOCATION

Fully Remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Lifecycle & Retention Strategist will own the full post-purchase customer journey, building and optimizing retention systems across email, SMS, loyalty, referrals, and reviews. This role is responsible for creating lifecycle strategies that increase repeat purchase behavior, improve customer lifetime value, and strengthen long-term brand loyalty through data-driven owned-channel execution.

KEY RESPONSIBILITIES

EMAIL & SMS STRATEGY

- Own the full lifecycle ecosystem across Klaviyo, including flows, campaigns, segmentation, deliverability, and list health.

- Lead SMS strategy through Attentive, managing campaign execution, subscriber growth, compliance, and revenue attribution.

- Coordinate cross-channel journey logic between Klaviyo and Attentive, including suppression logic, frequency capping, and sequencing.

- Build and optimize lifecycle automations including welcome flows, post-purchase journeys, browse abandonment, cart recovery, winback, sunset, VIP, and replenishment programs.

- Own the campaign calendar across weekly sends, product launches, seasonal pushes, and branded content initiatives.

RETENTION & LOYALTY

- Redesign and optimize loyalty and rewards programs using platforms such as Rivo, including tier structures, reward mechanics, and earning rules.
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