Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing company seeking a Marketing Manager to build and lead its digital marketing strategy from the ground up. This role offers the opportunity to define brand positioning, establish a strong digital presence, and lead future team growth while shaping how the company is perceived in the market.

LOCATION

Fully Remote | 9 AM – 5 PM EST

ROLE OVERVIEW

The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth.

KEY RESPONSIBILITIES

BRAND STRATEGY & POSITIONING

- Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty.

- Define how the brand should be positioned and differentiated in the market.

- Lead website and online presence updates to align with brand identity and target audience expectations.

CONTENT STRATEGY & EXECUTION

- Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn.

- Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats.

- Oversee content creation to ensure alignment with brand voice, positioning, and business objectives.

TEAM LEADERSHIP & GROWTH

- Lead key marketing initiatives from planning through execution.

- Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members.

- Ensure campaigns are delivered on time, within budget, and tied to measurab...