Martech Specialist

WHO WE ARE

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

THE ROLE

The Martech Specialist will help power Heidi’s operational engine, ensuring our GTM systems, data, and campaigns run seamlessly. You’ll play a hands-on role in maintaining and improving our marketing and sales technology stack - keeping workflows efficient, reporting accurate, and insights actionable.

This role is ideal for a technically minded operator who enjoys solving problems, managing tools, and making complex systems work smoothly behind the scenes. You’ll flex across a range of operational projects - from campaign automation and lead flow management to system troubleshooting and data hygiene.

Sitting within the RevOps function, you’ll work closely with Marketing, Sales, and GTM teams to ensure every touchpoint in the funnel is connected, measurable, and optimised for growth.

WHAT YOU’LL DO

MarTech & Systems Administration

- Help administer and maintain Heidi’s marketing technology ecosystem (HubSpot, Segment, ads platforms etc).

- Ensure data integrity, lead routing accuracy, and synchronization between marketing, sales, and analytics systems.

- Configure and manage automations, workflows, and attribution tracking to support campaign execution and ROI analysis.

- Pa...