PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.

LOCATION

Fully Remote | 9 AM – 5 PM US Central Time

ROLE OVERVIEW

The PPC Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.

KEY RESPONSIBILITIES

PAID MEDIA CAMPAIGN MANAGEMENT (PRIMARY FOCUS)

- Manage approximately 20 paid media client accounts

- Set up, configure, and optimize Google Ads and Facebook/Meta campaigns

- Create ad headlines and copy aligned with brand messaging and campaign goals

- Execute bid management and budget allocation across campaigns

- Monitor performance and implement data-driven optimizations

- Pull and analyze campaign reports from ad platforms

- Present performance insights and recommendations to account managers and clients

KEYWORD RESEARCH & STRATEGY

- Conduct keyword research for paid media targeting across Google Ads and Facebook

- Differentiate between paid media keyword strategies and SEO approaches

- Collaborate with account managers to implement strategic direction into campaign execution

- Identify high-performing keywor...