Senior Manager - Cross-Enterprise Creative and Brand Insights

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Job Purpose and Summary: This role is primarily responsible for designing, executing and consulting on primary research insights about customer attitudes and perceptions related to CVS Health’s creative campaigns and brand health measurement, serving as the “voice of the consumer,” guiding decisions towards profitable growth for our business teams across the enterprise. This role will work closely with business partners at the Director, Sr. Director and VP levels to understand business needs and context, then help plan insightful, timely, and cost-effective research plans to uncover relevant and actionable customer truths. Learning plans will include a variety of research methodologies and data sources (e.g., both new and existing custom research, ongoing tracking research, syndicated research, etc.), so this individual will need to be able to generate and synthesize insights from a range of sources and deliver a comprehensive narrative. The senior manager will need to: Understand and apply the dynamics of effective advertising to guide stakeholders on optimal messaging and creative throughout the campaign development process. Manage and consult on multiple brand health trackers, ensuring necessary adjustments are made across waves, presenting results to stakeholders and enabling business partners to act on the insights Participate in broader brand strategy initiatives such as positioning/value proposition optimization, cross-enterprise brand health assessments, etc. Collaborate with stakeholders to explore their objectives, then d...