User Acquisition Manager

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations across Meta technologies. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.

You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements.

Results, efficiency, and ROI are the primary measures of success.If you are excited about managing large budgets and driving measurable growth this role is for you.

KEY RESPONSIBILITIES

- Execute and optimize sales campaigns across Meta, covering multiple funnels, including worldwide and standalone segments, as well as broad and localized strategies

- Continuous daily and hourly monitoring of funnel performance, attribution, cohort behavior, and overall acquisition efficiency

- Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching to ensure transparency and control over daily, weekly, and monthly performance

- Manage regions, localization, creative sets, and budget allocation, continuously optimizing performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids

- Conduct, test, and optimize testing campaigns, analyze ad performance, deliver performance reporting, ...