UX Researcher

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a sharp, user-obsessed Mid-Senior UX Researcher to help shape the player experience at Vegas Bonanza. In this role, you will be our primary voice of the user — conducting research, surfacing behavioral insights, and translating findings into actionable product decisions. You will work closely with Product, Design, and Data teams to ensure every product decision is grounded in real user understanding, not assumptions. This is a high-impact role for someone who thrives on turning ambiguity into clarity and insights into outcomes.

KEY RESPONSIBILITIES

- User Research Operations — Plan and execute qualitative and quantitative research studies including user interviews, surveys, usability tests, and diary studies across the full player journey.

- Behavioral Analysis — Analyze user behavior across our platform using analytics tools, session recordings, heatmaps, and funnel data to identify friction points and opportunities.

- Competitor & Market Research — Conduct structured competitive analysis of sweepstakes casino products to benchmark our UX against industry standards and identify gaps.

- Wireframing & Prototyping — Use Figma or Visily to translate research insights into wireframes, user flows, and low-to-mid fidelity prototypes that guide product and design decisions.

- User Personas & Journey Mapping — Develop and maintain player personas, customer journey maps, and mental models that inform product strategy and prioritization.

- A/B Testing & Validation — Design and interpret A/B tests, surveys, and concept validation stud...