Head of User Acquisition

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

KEY RESPONSIBILITIES

- Build and lead the centralized User Acquisition Department servicing multiple subscription products

- Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)

- Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems

- Design UA OKRs/KPIs for both department-wide success and individual team members

- Manage and mentor a team of cross-platform UA Managers embedded in different product teams

- Lead hiring, onboarding, training, and performance management processes across the UA function

- Create a high-talent-density culture that fosters performance, collaboration, and growth

- Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS

- Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and AR...