Growth Marketer

Role: Growth Marketer

Remote · Full-Time

Crogl is at the stage where campaigns need to do real work — generate pipeline, move deals, and build category awareness in a market full of vendors making the same tired claims. You'll own the demand generation function and have the latitude to build it the right way.

The title says Growth Marketer, but the job is bigger than any single lane. On any given week you might be launching a campaign, standing up a new nurture sequence, coordinating field event logistics, pulling a pipeline report, or writing copy for a landing page. We're a lean team. Everyone ships.

You'll work closely with our CEO, Director of Product Marketing, and BDR team. Your output will be measured in pipeline — and in how well Crogl shows up in the places security practitioners actually pay attention.

WHAT YOU'LL DO

DRIVE DEMAND GENERATION

- Execute the demand generation strategy end-to-end: paid, organic, email, and partner-sourced channels across both Enterprise and Federal segments.

- Build and manage integrated campaigns that move prospects from awareness to pipeline with messaging that respects the intelligence of security practitioners.

- Develop and maintain nurture programs tied to buyer stage, persona, and product interest not just blast lists.

- Collaborate with BDRs to align campaign intent with outbound sequencing, ensuring handoffs are clean and follow-up is relevant.

BUILD AND OPTIMIZE THE MARKETING ENGINE

- Own the marketing tech stack (HubSpot), CRM integration, and attribution reporting, and keep the data clean.

- Build dashboards that track what actually matters: MQLs, SALs, pipeline sourced, pipeline influenced, and cost per opportunity by channel.

- Run A/B tests on messaging, offers, and channel mix, and use results to sharpen the strategy, not just report the numbers.

- Manage paid media programs (LinkedIn, Google, sponsorships) with a clear eye on efficiency and ROI.

BE A UTILITY PLAYER

- Write copy ...