Lead Product Marketing Manager

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

ABOUT THE ROLE

We are hiring for a Lead Product Marketing Manager to own how Abacum’s product capabilities are translated into clear, compelling stories that drive adoption, conversion, and sales effectiveness.

This role focuses on product-led content, launches, demos, and enablement for core platform areas, including our portfolio of AI solutions. You will work closely with Product, Sales, and Marketing to ensure our product narrative is clearly conveyed across the website, launches, events, and customer-facing experiences.

This is a hands-on individual contributor role for someone who thrives at the intersection of product understanding, storytelling, and execution.

WHAT YOU’LL DO

- Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets

- Lead launches for product releases, including messaging, launch kits, content creation and internal enablement

- Own product demos and tours, including evolving the current interactive demo experience into tighter, story-drive...