Lifecycle Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

We are seeking a Lifecycle Marketing Specialist to build and optimize comprehensive marketing funnels connecting a large social following to various revenue streams, including courses, consultations, and products. This role will collaborate cross-functionally with the team to drive growth through strategic email marketing, segmentation, and automation.

Key Responsibilities:

- Email Marketing & Automation

- Set up and manage Klaviyo campaigns, flows, and segmentation strategies from scratch.

- Design and execute email sequences for course launches, consultation bookings, and product promotions.

- Create automated nurture sequences that guide followers through different buyer journeys.

- Funnel Strategy & Optimization

- Build comprehensive funnels connecting Instagram followers to email lists and revenue streams.

- Develop lead magnets and opt-in strategies using tools like ManyChat for Instagram DM automation.

- Create and optimize landing pages and conversion paths for different audience segments.

- Design VSL funnels and webinar sequences for course sales and high-ticket services.

- Community Segmentation & Analysis

- Segment followers based on interests (skincare, wellness, TCM, etc.).

- Analyze audience data to identify monetization opportunities across different platforms.

- Track and report on funnel performance, conversion rates, and revenue attribution.

- Integrate data from multiple platforms to create cohesive customer journeys.

- Course & Product Marketing

- Support marketing for online courses and educational content.

- Develop launch sequences for new courses and high-ticket consultation packages.

- Create nurture...