Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing, consumer-facing brand in the beauty and wellness space, operating on a subscription-based model with performance-driven growth at its core. Their primary acquisition channel is a personalized quiz funnel, and paid media plays a critical role in scaling customer acquisition. The team values hands-on operators who understand how each stage of the funnel connects and can manage performance independently with minimal oversight.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Paid Media Specialist will own the day-to-day execution and optimization of paid media across paid social and search channels. This role is designed for an experienced buyer who is comfortable managing the full funnel, from top-of-funnel acquisition through conversion and subscription, and who can evaluate performance beyond last-click metrics while driving sustainable growth.

Key Responsibilities

PAID MEDIA EXECUTION & OPTIMIZATION

- Launch, manage, and optimize paid campaigns across Meta (Facebook/Instagram), TikTok, and Google/YouTube.

- Own performance across the full funnel, including quiz starts, quiz completions, trials, and subscriptions.

- Monitor accounts daily, proactively identifying issues, opportunities, and areas for improvement.

TESTING & PERFORMANCE STRATEGY

- Execute structured testing across audiences, creative concepts, and messaging.

- Iterate quickly based on performance data to improve efficiency and scalability.

- Optimize budget allocation and pacing across channels to meet performance goals.

RETARGETING & MID-FUNNEL OWNERSHIP

- Build and manage mid-funnel and retargeting campaigns using engaged audiences and quiz-based segments.

- Activate and leverage CRM-based audiences, including email and SMS segments, within paid platforms.

AD COPY & MESSAGING

- Write, test, and iterate ad copy for paid social and Google Search ads.

- Ensure messaging aligns with funnel stage, user intent, and creative direction.

COLLABORATION & REPORTING

- Collaborate closely with the internal creative team to provide clear feedback and testing direction.

- Maintain clean account structure and clear performance reporting.

- Communicate results, insights, and next steps in a clear and organized manner.

Qualifications

EXPERIENCE

- 4–5+ years of hands-on performance media buying experience.

- Proven experience managing Meta, Google/YouTube, and TikTok accounts.

- Strong background in full-funnel performance marketing, particularly lead-to-subscription or quiz-based funnels.

- Experience in beauty, skincare, wellness, or consumer subscription businesses is a plus.

SKILLS

- Highly analytical and data-driven with strong attention to detail.

- Comfortable owning performance and operating autonomously from clear briefs and playbooks.

- Strong written communication skills and proactive stakeholder communication.

- Organized, reliable, and consistent in execution.

- Familiarity with UGC-driven creative environments is a plus.

What Success Looks Like

- Stable and scalable paid media performance across social and search.

- Clear testing frameworks that consistently surface winning audiences and creative.

- Strong visibility into funnel performance beyond last-click ROAS.

- A reliable, self-sufficient media buyer who becomes a trusted owner of paid acquisition.

Opportunity

This role offers the opportunity to take ownership of paid acquisition for a rapidly scaling beauty and wellness brand. You’ll work across the full funnel, collaborate closely with creative teams, and have a direct impact on subscription growth within a performance-focused, fast-moving environment.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

- Fill in the application form

- Record a video showcasing your skill sets