Performance Marketing Lead

ABOUT THE ROLE

Second Front Systems (2F) is seeking a Performance Marketing Lead to own and scale our demand engine, driving measurable growth in sales-qualified pipeline across acquisition, retention, and expansion. This role is accountable for building a high-performing, integrated demand system that connects paid media, SEO, content, events, partnerships, and sales programs into one cohesive pipeline motion.

At 2F, speed matters. Precision matters more. As Performance Marketing Lead, you will sit at the center of Growth, Sales, Partnerships, and RevOps, translating strategy into execution and revenue impact. You will treat pipeline as a product, applying a disciplined growth experimentation approach to continuously improve performance across the funnel.

This is a hands-on builder role for someone who thrives in ambiguity, moves decisively, and cares about measurable outcomes.

If you’re excited to drive growth for mission-critical technology that supports national security, we want to hear from you.

Note: This role requires U.S. citizenship due to government contract requirements. Additionally, candidates must reside in one of our approved hiring hubs:

- DC/Maryland/Virginia

- Raleigh/Durham/Chapel Hill, NC

- Denver/Colorado Springs, CO

- Dallas/Fort Worth, TX

What You’ll Do

- Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.

- Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.

- Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.

- Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.

- Identify and validate new demand channels through controlled pilots and data-driven analysis.

- Build and scale SEO and content programs that genera...