Search & Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a market-leading manufacturer of innovative building materials and integrated shower solutions, recognized for delivering high-quality, ready-to-tile products. They serve a broad customer base that includes DIY homeowners, professional contractors, and global hospitality brands. As part of their continued growth, they are bringing their digital marketing efforts in-house to strengthen performance visibility, improve campaign control, and expand their commercial reach across multiple channels.

LOCATION

Fully Remote (Work from Home), 8:00 AM – 5:00 PM EST

ROLE OVERVIEW

The Search & Paid Media Specialist will be responsible for managing paid media strategy and supporting SEO growth initiatives across the business. This role focuses on performance marketing, customer acquisition, campaign optimization, and organic search growth across multiple digital channels, supporting both e-commerce and B2B lead generation efforts.

KEY RESPONSIBILITIES

Paid Media & Growth Marketing

- Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads

- Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns

- Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers

- Support expansion into commercial and hospitality verticals through LinkedIn advertising initiatives

- Monitor campaign performance and optimize toward ROAS, CPA, and lead quality goals

- Reallocate budgets toward high-performing campaigns and growth opportunities

SEO & Organic Growth Support

- Conduct SEO audits to identify technical issues, keyword opportunities, and site improvements

- Collaborate with content and creative teams on ...