UX Lead

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We're building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and we're now entering a phase where UX is a core growth lever. We're adding new capabilities, expanding the product, and focused on improving retention, activation, and funnel performance — and we need a UX leader who can drive that.

We're looking for a UX Lead who is deeply technical, data-fluent, and design-strong. You'll own UX strategy, design quality, and the research practice — not as a support function, but as a core driver of product and business performance.

Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that.

This is not a 9–5 role. It's a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence growth metrics.

WHAT YOU'LL DO

UX Strategy & Growth Impact

- Take full ownership of UX, design quality, and user journeys across the product.

- Turn UX into a measurable growth lever — directly improving activation, retention, and conversion.

- Work closely with Product and Growth to design and optimize funnels, onboarding, paywalls, and retention loops.

- Audit and continuously improve the end-to-end user journey — from acquisition through long-term retention.

Data & Analytics (Core Strength)

- Analyze product analytics independently — Mixpanel funnels, cohort analysis, retention curves, drop-off patterns.

- Connect UX decisions directly to business metrics — activation rate, retention curves, L...