Senior Segment Marketing Manager, Transformation

ABOUT THE TEAM

As part of the Segment Marketing team, segment marketing managers own the
go-to-market strategy for one of our defined audiences. In this role, you’ll focus on
collecting and translating market, competitor, and customer insights into thoughtfully
designed & orchestrated marketing campaigns that activate & engage both prospects
and existing customers.

YOUR MISSION

You’ll lead segment and product marketing strategy for Mural’s Transformation segment (above-the line leaders in the Innovation, Product, Design, Strategy, Digital Transformation, L&D departments, and their employees who receive LUMA certification) shaping the positioning and go-to-market approach for Mural's human-centered design practice, LUMA, including services, software, and partnerships. You’ll serve as the market-facing steward for this segment at Mural, translating customer needs, competitive dynamics, service offerings, and product capabilities into clear strategy, compelling narratives, and effective go-to-market motions.

This role sits at the intersection of AI strategy, product marketing, and go-to-market
execution. You’ll work alongside a team of Segment Marketers who bring those stories
to life across audiences. If you’re excited about AI transformation,
human-centered-design, and scaling new products that have found product-market fit,
this role is for you.

WHAT YOU'LL DO

- Define and evolve the positioning, messaging, and value narrative for the Transformation Leader.

- Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence.

- Translate products, services, and use cases into clear, customer-centric value that can be understood by net-new products, Mural’s install base, LUMA alumni and prospects, and internal Go-to-Market teams.

- Own go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products, from early validation th...